Programmatic Ad Buy
Efficiently target audiences, launch more accurate dynamic retargeting and achieve positive returns on investments with the latest programmatic technologies today!
The power of programmatic advertising is in its incredible scalability. Programmatic allows marketers and advertisers to reach a vast amount of people all across the Internet through the power of retargeting. The greater the reach, the higher the probability of converting a visitor to a customer, and subsequently a promoter.
Real Time Flexibility
Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Automating the process means that it can be done in real time and doesn’t rely on the human touch, manual insertions and manual trading.
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Simply put – programmatic marketing is a way to target what types of audience you wish show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country. As with Paid Search you can also limit the ads to times of day and frequency.
Because programmatic advertising is so cost-efficient, even a small budget can go a long way, allowing advertisers to make back four to five times what they’ve spent in some cases. For any advertiser, this is one of the biggest advantages that programmatic advertising provides—large returns on a small investment.
Thanks to programmatic advertising, marketers have the potential and opportunity to gain more from less—more returns from a far lesser expense. This is one of many dreams for every marketer.