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PurpleClick Wins Programmatic Agency of the Year 2020 - Marketing Interactive #AOTY

PurpleClick wins Programmatic Agency of the Year 2020

18 November 2020 – PurpleClick took home the bronze award for the category of Programmatic agency of the year at this year’s Agency of the Year Awards. The award is an affirmation of PurpleClick’s expanded digital capabilities beyond Search Marketing, a space where it has long been seen as the industry leader and dominated for years. As Rosalind Tan, CEO of PurpleClick, puts it to Marketing Magazine: ‘Winning the Programmatic Agency Award is a turning point for us to break out of the mold. Finally, advertisers can entrust us with their full funnel marketing strategies and implementations, from generating awareness, nurturing and to conversion.’ Read the rest of the interview with Marketing Magazine here or below.

What are some of the expectations your consumers now have for your brand?

In the past 14 years, PurpleClick won many awards in the Search and Local Hero categories.  We have always been labelled as “the Search Marketing Performance Agency”, when the reality is, we have been providing 360 digital marketing services to our clients.  Winning the Programmatic Agency Award is a turning point for us to break out of the mold. Finally, advertisers can entrust us with their full funnel marketing strategies and implementations, from generating awareness, nurturing and to conversion.

How has your marketing/your clients marketing plans shifted this year?

During this COVID-19 pandemic, small and medium businesses were disproportionately impaired.  There will be deep recessions but recovery will be quick once they develop the vaccines. Unfortunately, the businesses that were hit the hardest were companies that were slow in switching to online solutions.  They have no means to make their services or products available to consumers during the lock down period.  Hopefully this is a wakeup call to accelerate in technology development and innovation.  Advertisers need to accept the reality that people have changed the way they behave and consume information, therefore they too need to evolve.

Initially, there will be lower marketing spend because of the economic uncertainties. As marketer, we need to be resilient, help our clients navigate and  rebalance between efficiency and effectiveness of their marketing campaigns.  Hence data is crucial to help us achieve more with less, and allow us to solve problems dynamically.  Two years ago, we recognized the importance of data analytics.  We built an in house data analytics team to embark on helping our clients build their first party data.  We also expanded our own in house programmatic and rich media ad serving capabilities.  Coupling data, creatives and programmatic reach, we have all the necessary ingredients to help our clients reach out to the right audience according to the stage of their buying journey. 

What are some of the trends you see carrying on post-pandemic, and how are you readying your workforce to be ready with these trends?

This is a challenging and unique time for new employees joining any company.  We need to find creative ways to hire and bring people on board. Managers will have to help the new remote employees get acclimated quickly and stay motivated, ensure that the employees thrive in their new work environment, and assimilate them into the company culture.  

And for the current employees, companies need to pay attention to employee’s mental health resulting from isolation. When it is safe to return to the workplace, the returning employees will need re-climatization because they will face a wide range of new office policies, procedures, and protocols. 

The pool of workforce the employers can draw from will consist of recent graduates and employees who have been displaced during the pandemic, struggling with reskilling and upskilling challenges.  Employers must be prepared to deal with the employees’ steep learning curve.

Moving forward, companies will need to trust and empower their employees by allowing flexibility in where they work and how they work. Many will replace in person meetings with virtual meetings because of convenience and safety measures.  However, I still believe in the importance and effectiveness of using face to face meetings to build relationship and trust, especially with people you have never met before.  We have a better chance of converting prospects into customers with an in-person meeting when we can read the subtle nonverbal body languages, handle objections and reduce the chances of our messages getting lost in technology.

At the end of the day, we need to figure out how to strike a balance between using a mix of technology and human interactions. 

What do you think makes for great marketing these days?

Great marketing is flexibility, creativity and continuous learning. There is no silver bullet and fast win.  It takes a lot of hard work, persistence, willingness to test and continuously fine-tuned, and using data to guide you through this process.   Even if the campaigns did not turn out well, there are lessons to be learned and improved upon.  Marketing is not a destination but an ongoing journey.

I think there will be increasing awareness and discussion on advertising code of ethics and social responsibilities.  In recent years, we have seen the power of social media in influencing attitudes and behaviors.  Problems become more apparent and opinions become more polarized.  As Advertisers gather more data, they have to exercise care in how they use the data to connect with their consumers versus using the data to manipulate their behaviors.    Advertising agencies can help lead the way in ethical use of data and promoting responsible use of Artificial Intelligence in shaping consumer decision. 

How are you planning for 2021?

2020 is coming to a close.  The key lessons learned from this pandemic is that nothing stays constant, and how vulnerable and fragile the human race is.  Pre-COVID, PurpleClick was on track with expanding our capabilities, diversifying our client portfolios and we had aggressive growth plans. The pandemic caused a temporary reset.  Even though currently there is a big push for digital and ecommerce nationwide, the recovery will not be V-shaped but gradual.  Advertisers will continue to be prudent in their spend and constantly on the lookout for options to do things more cost effectively.  PurpleClick will stay vigilant to protect our client interests, we will continue to invest in the promising AI technology, and deliver value for our clients.

Instead of working in isolation, we discovered during this period that we are much stronger when we work with partners.  Hence, in 2021, we are committed to working with different creative agencies on joint pitches, data providers and technology platforms to strengthen PurpleClick’s offerings, as well as a broad spectrum of publishers and channels to provide more options and diversity to our clients.

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PurpleClick brings tech giants Google, Facebook, and Yahoo under one roof for Philippine launch

The multi-awarded Singapore agency is here to offer local businesses their full suite of performance-driven digital marketing solutions.

MANILA, Philippines–The Philippine arm of internationally acclaimed digital marketing agency PurpleClick was officially launched last September 29 at A Space Manila in Makati City.

With this launch, PurpleClick Philippines makes its full suite of services available to local clients, marking a strong desire and readiness to help Philippine businesses of all sizes grow via highly-targeted, cost-effective digital marketing campaigns.

The PurpleClick Philippines launch offered attendees a chance to learn from leading lights of the digital media world. Google Philippines Country Head Ken Lingan gave a talk on strategies for the mobile market, while Facebook Southeast Asian Manager for Small and Medium Businesses Lianne Dehaye shared her insights on the Filipino Facebook experience, also touching on their immensely popular photo-sharing social platform, Instagram.

Yahoo! Southeast Asia Manager for Partnership and Strategy Reuben Vijaratnam meanwhile discussed the state of mobile apps, while PurpleClick Media CEO Kriss Channe gave a brief introduction of the PurpleClick brand.

Founded in 2006, PurpleClick has developed online marketing campaigns for multinational companies, government agencies, and small and medium enterprises alike, winning numerous industry awards along the way.

“We’re very excited to show Philippine companies all that can be achieved through smart, performance-driven digital marketing.” says PurpleClick Philippines CEO, Piccina Alvarez. “The Philippines is one of the most digitally connected countries in the world, and there’s so much for companies here to gain from a well-implemented online marketing strategy.”

Finding regional solidarity in tech

Headquartered in Singapore, PurpleClick serves as the lead entity within the PurpleClick Group of business consultancy and digital marketing firms, specializing in performance driven digital campaigns as well as a number of other digital services. The agency is the first and only digital agency in Southeast Asia with Google, Yahoo!, and Baidu accreditation.

The company is particularly well known for its work in pay-per-click search engine marketing with a strong focus on conversions, which helped PurpleClick win six Digital Agency of the Year awards between 2009 and 2015.

PurpleClick Philippines is a venture between renowned Philippine tech incubator Hatchd Digital and Singapore’s PurpleClick Media, a partnership that draws heavily from both Hatchd’s strong ties with the local market and PurpleClick Media’s decade-long experience in the field of digital marketing. The company is also a long-standing partner of Google, Yahoo!, and Facebook.

PurpleClick was brought to the Philippines through the joint effort of its investors, Hatchd’s Manny Ayala and Marilen Tantamco, and PurpleClick’s Founder Leonard Tan and CEO Kriss Channe.

For more information, visit PurpleClick Philippines’ website at http://www.purpleclick.com.ph/

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LOCAL HERO winner for the ‘Search Marketing Agency of the Year 2015’

Singapore, 8 June 2015 ­ PurpleClick Media was celebrated as the LOCAL HERO winner for the ‘Search Marketing Agency of the Year’ at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the Shangri­La Hotel Singapore, PurpleClick shone bright as an industry leader and top performer for the year.

LOCAL HERO winner for the ‘Search Marketing Agency of the Year 2015’

Singapore, 8 June 2015 ­ PurpleClick Media was celebrated as the LOCAL HERO winner for the ‘Search Marketing Agency of the Year’ at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the Shangri­La Hotel Singapore, PurpleClick shone bright as an industry leader and top performer for the year.

The Awards celebrates groundbreaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalists in each of the categories.

From then a high profile jury made up of 25 client marketers from leading brands including DBS Bank, FrieslandCampina, Lenovo, Tigerair and VISA assessed finalists submissions on key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community and the quality of work executed over the past year.

The award this year is a testament to PurpleClick’s accelerating efforts to become a world class Search and Digital Marketing agency for SMEs and large enterprises. Founded in Singapore in 2006, PurpleClick’s proven expertise in search, social media and mobile have enabled it to grow consistently for 9 uninterrupted years with expanding industry recognition.

“Many companies today, are still apprehensive about digital marketing channels,” said Kriss Channe, Chief Executive of PurpleClick Media. “We at PurpleClick, breaks the perceived complexity down to simple steps, for any size campaign, for any company, with measurable results and takes away the fear.”

Winning the prestigious Search Marketing Agency of 2015 award will give further confidence to the Singapore business community that not only digital marketing can deliver results, it will help companies acquire customers more efficiently, improve engagement and grow profitably in increasingly competitive environments.

Kriss adds, “We would like to thank our customers for their long standing trust and loyalty, we love our work and we love working for them!”

“Key also to our success, we would like to thank our many partners including Google, Yahoo, Baidu, Microsoft, Twitter and Facebook for their continuing support and faith.”

Digital and Search Agency of the Year (Local Hero) for 5 Consecutive Years and Mobile Marketing Agency of the Year (Local Hero) 2013

PurpleClick retained its title as Digital Agency of the Year (Local Hero) for the 5th consecutive year and also emerged victorious as the Mobile Marketing Agency of the Year (Local Hero) – both titles mark a significant milestone for a local company in this Asia Pacific region.

Digital and Search Agency of the Year (Local Hero) for 5 Consecutive Years and Mobile Marketing Agency of the Year (Local Hero) 2013

PurpleClick retained its title as Digital Agency of the Year (Local Hero) for the 5th consecutive year and also emerged victorious as the Mobile Marketing Agency of the Year (Local Hero) – both titles mark a significant milestone for a local company in this Asia Pacific region.

The winners of the Agency of the Year Awards 2013 were determined by the combination of a nation-wide survey on marketers’ agency preferences, and a thorough evaluation of agency performances during a specified time­period (1 January 2012 – 31 December 2012). Through both processes, the Agency of the Year Awards was completely client­driven.

Marketing’s research partner Lighthouse Research helped survey and consult marketers in Singapore as to which agencies would most likely short­list and engage across the major marketing services disciplines. These questions were asked in the larger context of Lighthouse Research’s Marketing Spend Benchmarking Survey. Thereafter, based on the survey results, the short­listed finalists in each category

were invited to support their nomination by submitting an entry to the Agency of the Year 2013 judging panel, which consisted of twenty­one senior marketing professionals from major advertisers in Singapore.

Entries were judged with equal weight going from business performance, staff development and management, contributions to the industry and community at large and of course, work carried out over the previous year.

Mr. Leonard Tan, CEO of PurpleClick said on the wins, “This has been an exceptional year for us having come this far not only winning the title for the 5th consecutive year but also extending it another category (mobile) altogether. My deepest thanks to our clients who have made this possible, our key partners Google, Yahoo! and our dedicated PurpleClick team for their incredible hard work. 2012 had been a spectacular year and I am very thankful for the support given through these years.”

Looking back in retrospect, Leonard is assured once again that he did the right thing by leaving his comfortable five­figure salary and pristine office back in 2006 to set up PurpleClick in a rented room in the backyard of a shophouse. Today, PurpleClick sits in a spacious office along Outram Road and remains to be the first and only authorized reseller of Google, Yahoo! and Baidu in Southeast Asia boasting a stellar list of key clients.

As a habitual entrepreneur with great foresight, it is not surprising that he not only defended his top spot in the Digital Agency of the Year (Local Hero) category but also extended it to Mobile Marketing Agency of the Year (Local Hero). He notes the importance to differentiate by value adding to his clients, especially critical in the competitive online advertising industry.

“I could see the emerging trends of mobile and being one of the strongest players in the industry yet nimble at the same time, we quickly adapted ­ as the saying goes: It is not the strongest or the most intelligent who will survive but those who can best manage change. This helps us to value add to our clients further standing out from our competitors” Leonard Tan, CEO of PurpleClick.

The support from the government in its various schemes and initiatives also helped PurpleClick to propel itself to the top spot it is today.

Says Leonard Tan: “I encourage both aspiring and existing entrepreneurs to continue to strive for excellence especially if you’re residing in Singapore. With the generous support by the government, indeed Singapore is one of the best places to grow your customers, grow your company and grow as an entrepreneur!”.

PurpleClick appointed as exclusive reseller for Baidu.com in Singapore

China Search Asia, which represents Baidu in Hong Kong, Taiwan and previously Singapore as well, has appointed PurpleClick as its exclusive reseller for the Singapore market.

Marketing­ Interactive, 26 April 2011

Advertisers who want to target the China market can now do so through Singapore’s PurpleClick Media. This local company has been appointed exclusive representative of Baidu.com by China Search (Asia) Ltd.

AdAsia Online, 26 April 2011

Minimise your advertising wastage by capturing highly targeted customers at the different stages of their purchase cycle.

Campaign Singapore, 8 April 2011

Days after Google's +1 debuted, experts told Marketing its success hinges on paradigm shift as far as social interactions are concerned.

Marketing­Interactive, 6 April 2011

Renewed search marketing campaign of Image Creative Design

Image Creative Design, Singapore’s leading interior design company, has renewed its search marketing campaign with PurpleClick Media, as a continuation from the previous successful campaign.

Campaign Singapore, 15 March 2011

Serial Entrepreneur

Mr Leonard Tan was a young upstart who, at 27, gave up a plum join with a five ­figure salary in 2006 to set up PurpleClick, a digital media advertising firm. The former employee of Internet giant Yahoo now has a string of entrepreneurial awards to his name, thanks to the success of hist fast­growing start­up.

The Straits Times, 12 February 2011

SEM/SEO Strategist for James Cook University (JCU) Singapore

James Cook University (JCU) Singapore has appointed PurpleClick Media as its SEM/SEO Strategist in a bid to enhance its traditional marketing approach with a well­developed regional electronic and social media strategy.

Marketing­Interactive, 28 January 2011

Driving traffic to MICA

Campaign Singapore, 21 January 2011 PurpleClick Media has been tasked to drive traffic to MICA’s website, www.sg, a gateway site to Singapore, as well as partnering with local branding agency [email protected], for the ministry’s social media strategy.

Campaign Singapore, 21 January 2011

First agency in the region to achieve accreditation from Yahoo! and Google

In a short span of time, Leonard led and grew PurpleClick Media to become one of the leading online marketing agencies in Singapore. Within a year of operations, the business saw a turnover of more $1 million. It is also the first agency in the region to achieve accreditation from Yahoo! and Google.

TODAY, 6 January 2011

Infocomm thought leader

The Infocomm Development Authority (iDA) is running the fifth year of its biennial National Infocomm Awards (NIA). The honous is given to Singapore’s infocomm thought leaders who have inspired and led the way to create a vibrant technology landscape in the country through innovation and ingenuity.

The Business Times, 4 October 2010

Leading the way for local SMEs

Local SMEs such as PurpleClick, a search engine marketing company, expect to notch up even better sales in the third and fourth quarters of these years.

The Straits Times, 22 July 2010

Singapore Youth Award

A film­maker, a swimmer, a scientist and an entrepreneur. These are the winners of this year’s Singapore Youth Award, the country’s top award for youth who contribute to society and excel in their professions.

The NewPaper, 5 July 2010

Whether it’s being called ‘slow’ and ‘retarded’, or having to deal with physical disabilities, the recipients of the Singapore Youth Award 2010 have truly overcome the odds.

AsiaOne News, 5 July 2010

The Youth award, presented by the National Youth Council, is the nation’s highest accolade for those aged 35 and under, recognizing outstanding achievements in arts and culture, community and youth 
services, entrepreneurship, science and technology, and sports and adventure.

The Straits Times, 5 July 2010


The youth award, established in 1975 and presented by the National Youth Council, the national coordinating body of youth affairs in Singapore, honours those 35 years and below for their contributions and excellence in five categories: arts and culture; community and youth services; entrepreneurship; science and technology; and sports and adventure.

The Straits Times, 30 June 2010

Four Singaporeans this year have been awarded the country’s highest accolade for youth. They received the Singapore Youth Award, which honours those who contribute significantly to society and excel in their professions, from Deputy Prime Minister Teo Chee Hean.

TODAY, 5 July 2010

Four Singaporeans have been awarded the country’s highest accolade for youths this year. The Singapore Youth Award (SYA) honours those who contribute significantly to society and excel in their professions.

Channel NewsAsia Online, 4 July 2010

Young Singapore entrepreneurs

Young Singapore entrepreneurs in small and medium industries (SMIs) are optimistic about investing in Iskandar Malaysia, especially in supporting businesses such as the services and logistic sectors.

Sunday Star, 4 April 2010

"Netting more"

“Netting more” is PurpleClick’s new tag­line, and a promise it intends to deliver. Just one week into the New Year, the online search marketing firm’s sales hit the same volumes for all of last January, says founder Leonard Tan.

The Business Times, 19 January 2010

Overcoming recession

Organisers of the Emerging Enterprise awards are confident of drawing more applications this year, notwithstanding the great recession of last year which could have hit the financial strength of small and medium enterprises.

The Business Times, 12 January 2010

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