Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.
Proactively manage all assigned campaigns and clients’ accounts by supporting all campaign-related requests from internal departments and clients
Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs.
Undertake relevant and suitable optimization measures to improve campaign performance
Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClick’s Account Management Team to deliver excellent client support services which include the following areas:
Day-to-day support to execute requests from clients
Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
Create and customize reports as and when they are requested
Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement
Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration
Position Qualifications & Skills Required
Strong verbal and written communication skills to effectively communicate with different stakeholders through email, phone, written reports and presentations
Strong command of English to write outstanding copies that resonate with clients’ brand position as well as reflect their competitive advantages.
Logical, accurate and has zealous attention to detail.
Ability to organize and prioritize a variety of tasks.
Strong capabilities in data analysis.
Strong enthusiasm and self-motivation for out-performing own level of campaign success and exceeding customers’ expectations
Proficient computer skills including practical knowledge of Powerpoint & Excel functions such as pivot tables, index match, v-lookup