Digital Marketing Optimizer (DMO)

We are looking for Experienced Paid Search Specialist/ PPC Campaign Strategist for this position.

Job Duties

  • Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.

  • Proactively manage all assigned campaigns and clients’ accounts by supporting all campaign-related requests from internal departments and clients

  • Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs.

  • Undertake relevant and suitable optimization measures to improve campaign performance

  • Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClick’s Account Management Team to deliver excellent client support services which include the following areas:

    • Day-to-day support to execute requests from clients

    • Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc

    • Create and customize reports as and when they are requested

    • Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement

    • Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration

Position Qualifications & Skills Required

  • Strong verbal and written communication skills to effectively communicate with different stakeholders through email, phone, written reports and presentations

  • Strong command of English to write outstanding copies that resonate with clients’ brand position as well as reflect their competitive advantages.

  • Logical, accurate and has zealous attention to detail.

  • Ability to organize and prioritize a variety of tasks.

  • Strong capabilities in data analysis.

  • Strong enthusiasm and self-motivation for out-performing own level of campaign success and exceeding customers’ expectations

  • Proficient computer skills including practical knowledge of Powerpoint & Excel functions such as pivot tables, index match, v-lookup

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