What is Call Tracking?
It enables you to track the source of prospects calling your phone.
This then enables you to scientifically test the performance of your online/offline marketing campaigns and see which results in successful call leads for your business.
Before we review why call tracking integration can improve a campaign’s results, let’s take a look at some of the statistics behind consumer behaviours in regard to mobile use and why this information is crucial for marketers:
- 83% of consumers use their phone to research products while in-store.
- 42% of U.S. consumers purchased a product on their mobile device.
- B2B buyers are 63% through their buying cycle before they even speak to a sales representative.
- 70% of mobile users have clicked to call a business from search.
- 61% of mobile searches result in a call.
- Marketers see a 30% increase in inbound calls by making a phone number more prominent on a web page or advertisement.
We know consumers are relying on mobile for many product purchase decisions and call-tracking data can provide crucial insight for businesses that see a lot of inbound call volume.
Whether you are simply analysing campaign leads or listening to recorded calls to provide valuable insight to client partners, resources like Invoca and other call-tracking tools help drive inbound calls and turn them into sales. With automation functionality and comprehensive reporting tools, marketers don’t need to worry about adding to their already long list of channels to manage; rather, they can focus on insightful data that can lead to positive results.
If your business belong to one of these industries below, Call-Tracking is essential!
- Home Services
- Dental & Cosmetics Surgery
- Real Estate
- Hotels & Travel
Has your team considered using call-tracking tools to support campaign efforts? What resources and functions have you found most valuable?
Click Here to find out more about ProClick™ – a proprietary system which merges Search Engine Marketing (SEM) with real-time automation and advanced call-tracking into a streamlined & performance driven system that works 24 hours to optimise towards business’ success.