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Stay up to date with the latest digital trends and technologies through our informative blog postings below:

Remarketing and Its Benefits
Digital Trends
PurpleClick Marketing

Remarketing and Its Benefits

What is Remarketing and How does it work? Heard of remarketing? Or perhaps, retargeting? Traditionally, these are two different terms that describe various marketing functions. Remarketing is commonly used to describe engaging existing customers through email. For example, sending customers email reminders about their abandoned shopping carts. On the other hand, retargeting is often used

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Mobile is the new desktop
Digital Trends
PurpleClick Marketing

The World Has Gone Mobile, Have You?

Mobile Is The New Desktop Smartphone and tablet users worldwide have grown drastically in the past few years and this can be attributed to cheaper mobile devices and a wide variety of data plans that usually come with free handset. Singapore, home of one of the fastest Internet connections in the world, has more than

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Social Media A Tool For CRM
Digital Trends
PurpleClick Marketing

Social Media: A Tool For Customer Relationship Management

In light of the recent fiasco about /coughs/ a certain restaurant that was famous for their raclette cheese and whatnot, we decided to write this post on how social media can be used as a tool for customer relationship management (CRM). CRM, as its name suggests, refers to improving relationships with customers through incorporating various

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All About Hashtags Part 2
Digital Trends
PurpleClick Marketing

All About Hashtags Part 2

Moving on from where we left off yesterday, this post will focus on how you can use hashtags on various social media platforms and the possible effects of them. To reiterate what we discussed, hashtags help to categorise conversation threads. This means that when you search for a hashtag or click on the hashtag, all

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All About Hashtags Part 1
Digital Trends
PurpleClick Marketing

All About Hashtags Part 1

Are you familiar with terms like #ootd, #tbt, #foodporn and #tgif? Well, these are examples of hashtags. Hashtags started back in 2007 and immediately became the talk of the town. In 2010, it even got added into the Oxford dictionary as an official word! For those who are still unfamiliar with hashtags, fret not. We’re

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6 Reasons Why Your Business Should Be On LinkedIn
Digital Trends
PurpleClick Marketing

6 Reasons Why Your Business Should Be On LinkedIn

LinkedIn is a business-oriented social networking site that provides different features for free and premium account users. Currently, there are about 467 million LinkedIn users, including employers and job seekers. Besides using LinkedIn as an individual, to establish connections and further self development, LinkedIn is also a platform for businesses to gain visibility. So the

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