Category: SEO


What is AMP-pening?

News Flash: AMP – Accelerated Mobile Pages – has been rolled out to 1 billion people in Asia. So you can’t ignore this. Let PurpleClick explain what AMP is all about. What is Google amp? AMP (Accelerated Mobile Pages) is a project led by Google that sets a standard to create faster pages for mobile

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SEO strategies in 2016

What PurpleClick has learned in 2016 about SEO

Let us recount some of the developments in the year and how this will affect SEO in 2017. It is no doubt that 2016 has been a rollercoaster ride for most people. Too many famous people departing, terrifying change of commands in the West, to exploding phones on planes. Many can agree it has not

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Mobile is the new desktop

The World Has Gone Mobile, Have You?

Mobile Is The New Desktop Smartphone and tablet users worldwide have grown drastically in the past few years and this can be attributed to cheaper mobile devices and a wide variety of data plans that usually come with free handset. Singapore, home of one of the fastest Internet connections in the world, has more than

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How Marketing Helps In Perfecting The Consumer Journey

Consumers today look for personalised, bespoke services. They go for brands which they can relate to and when these brands fail to satisfy their expectations, they call it quits. So how can we understand them better? In one of our previous posts, we briefly mentioned about McKinsey’s consumer decision journey. The consumer’s decision journey is

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7 Digital Marketing Tips for A Joyous Season

We’ve been thinking of doing this post for a really long time. With Deepavali, Halloween and Christmas all round the corner, we figured that now’s the best timing to get this published. Basically, we’re interested to explore how seasonality affects digital marketing, and then this post came about. Hopefully this will be able to shed

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4 Risks of Expanding Your Business Overseas

Needless to say, managing a business is tough. Singapore has a relatively small population which makes the market for businesses to work in, rather limited. In addition, there is stiff competition. More often than not, once a company does exceptionally well in something, others start to follow suit. So how can a business stay differentiated

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Guide To Landing Pages Part 2

In our previous post, you learnt about the basics of a landing page. Now it’s time to go into the details of the landing page – the design and content elements. Compare these examples: Example 1: Example 2: Are you able to figure out which is a better landing page? Pretty obvious, isn’t it? But

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Guide To Landing Pages Part 1

Of course you would’ve heard of landing pages, but what about search engine optimised landing pages? We’ve consolidated most, if not all, the best practices for creating the greatest landing page of all time in this two part guide. Read on to learn about how to create such landing pages and provide your page visitors

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Attn SMEs: 5 Misconceptions About SEO That May Lead You Awry

You as an astute marketer, drive the success of your brick-and-mortar businesses as you live and breathe. But even if you are a well-known brand on the streets, that does not guarantee that you will be king in the digital atmosphere. Even if digital marketing is something that could be unventured territory for you, the

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Omnichannel Marketing: The Future of Retail

Well, the answer is no. Gone are the days of e-commerce versus brick-and-mortar. Now, it’s all about the amalgamation of both. In other words, omnichannel retailing. Retailers have to make full use of both online and offline marketing channels, including the physical store, to provide consumers with a seamless, unified shopping experience across all mediums.

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