Category: SEO


5 SEO Trends to Help You Stay on Top of SERPs in the Final Quarter of 2021

Google continues to improve its search function, which aligns with its mission to organise the world’s information. The search engine giant regularly implements algorithm changes to provide users with accurate, relevant answers to their queries. The year 2020 has been incredibly frantic for the SEO landscape. The COVID-19 pandemic brought many anxieties and uncertainties to

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google search engine on mobile and laptop

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

Having a Google My Business is crucial to your local SEO success. But this strategy involves more than just creating a business listing. You have to optimise your profile for it to be an effective lead generation tool. One way to maximise your GMB listing is to get as many online reviews as you can.

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SEO vs. SEM: When to Optimize and When to Pay for Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are two of the most widely utilised digital marketing strategies in the Asia Pacific region today. In fact, in 2019, APAC was the largest region in the global SEO services market, accounting for 32 percent of the total. APAC also continues to be one of the

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What is AMP-pening?

News Flash: AMP – Accelerated Mobile Pages – has been rolled out to 1 billion people in Asia. So you can’t ignore this. Let PurpleClick explain what AMP is all about. What is Google amp? AMP (Accelerated Mobile Pages) is a project led by Google that sets a standard to create faster pages for mobile

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SEO strategies in 2016

What PurpleClick has learned in 2016 about SEO

Let us recount some of the developments in the year and how this will affect SEO in 2017. It is no doubt that 2016 has been a rollercoaster ride for most people. Too many famous people departing, terrifying change of commands in the West, to exploding phones on planes. Many can agree it has not

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Mobile is the new desktop

The World Has Gone Mobile, Have You?

Mobile Is The New Desktop Smartphone and tablet users worldwide have grown drastically in the past few years and this can be attributed to cheaper mobile devices and a wide variety of data plans that usually come with free handset. Singapore, home of one of the fastest Internet connections in the world, has more than

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How Marketing Helps In Perfecting The Consumer Journey

Consumers today look for personalised, bespoke services. They go for brands which they can relate to and when these brands fail to satisfy their expectations, they call it quits. So how can we understand them better? In one of our previous posts, we briefly mentioned about McKinsey’s consumer decision journey. The consumer’s decision journey is

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7 Digital Marketing Tips for A Joyous Season

We’ve been thinking of doing this post for a really long time. With Deepavali, Halloween and Christmas all round the corner, we figured that now’s the best timing to get this published. Basically, we’re interested to explore how seasonality affects digital marketing, and then this post came about. Hopefully this will be able to shed

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4 Risks of Expanding Your Business Overseas

Needless to say, managing a business is tough. Singapore has a relatively small population which makes the market for businesses to work in, rather limited. In addition, there is stiff competition. More often than not, once a company does exceptionally well in something, others start to follow suit. So how can a business stay differentiated

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Guide To Landing Pages Part 2

In our previous post, you learnt about the basics of a landing page. Now it’s time to go into the details of the landing page – the design and content elements. Compare these examples: Example 1: Example 2: Are you able to figure out which is a better landing page? Pretty obvious, isn’t it? But

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