Category: Search Engine Marketing

SEO vs. SEM: When to Optimize and When to Pay for Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are two of the most widely utilised digital marketing strategies in the Asia Pacific region today. In fact, in 2019, APAC was the largest region in the global SEO services market, accounting for 32 percent of the total. APAC also continues to be one of the

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advertising

Programmatic Advertising: A 4-Step Guide to Creating a Successful Campaign

More and more businesses in Asia are starting to adopt programmatic advertising. Over-the-top media services or OTT is predicted to be one of the top programmatic ad formats that will experience high growth, with streaming services like YouTube and Netflix drawing more viewers each day. According to a report by Rubicon Project, clients are allocating

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Remarketing and Its Benefits

Remarketing and Its Benefits

What is Remarketing and How does it work? Heard of remarketing? Or perhaps, retargeting? Traditionally, these are two different terms that describe various marketing functions. Remarketing is commonly used to describe engaging existing customers through email. For example, sending customers email reminders about their abandoned shopping carts. On the other hand, retargeting is often used

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How Marketing Helps In Perfecting The Consumer Journey

Consumers today look for personalised, bespoke services. They go for brands which they can relate to and when these brands fail to satisfy their expectations, they call it quits. So how can we understand them better? In one of our previous posts, we briefly mentioned about McKinsey’s consumer decision journey. The consumer’s decision journey is

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7 Digital Marketing Tips for A Joyous Season

We’ve been thinking of doing this post for a really long time. With Deepavali, Halloween and Christmas all round the corner, we figured that now’s the best timing to get this published. Basically, we’re interested to explore how seasonality affects digital marketing, and then this post came about. Hopefully this will be able to shed

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4 Risks of Expanding Your Business Overseas

Needless to say, managing a business is tough. Singapore has a relatively small population which makes the market for businesses to work in, rather limited. In addition, there is stiff competition. More often than not, once a company does exceptionally well in something, others start to follow suit. So how can a business stay differentiated

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Guide To Landing Pages Part 2

In our previous post, you learnt about the basics of a landing page. Now it’s time to go into the details of the landing page – the design and content elements. Compare these examples: Example 1: Example 2: Are you able to figure out which is a better landing page? Pretty obvious, isn’t it? But

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Guide To Landing Pages Part 1

Of course you would’ve heard of landing pages, but what about search engine optimised landing pages? We’ve consolidated most, if not all, the best practices for creating the greatest landing page of all time in this two part guide. Read on to learn about how to create such landing pages and provide your page visitors

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Attn SMEs: 5 Misconceptions About SEO That May Lead You Awry

You as an astute marketer, drive the success of your brick-and-mortar businesses as you live and breathe. But even if you are a well-known brand on the streets, that does not guarantee that you will be king in the digital atmosphere. Even if digital marketing is something that could be unventured territory for you, the

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Digital Personality - Introvert or Extrovert

Does Your Business Have a Digital Personality for Online Marketing Success?

Whether you realise it or not, every business develops a Digital Personality. Some are extroverts while some are introverts. Businesses develop a personality by mirroring characteristics that resonate with their customers. The goal is to satisfy the customers’ needs and in the process develop a strong bond between the brand and its customers. These strong

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