Category: Digital Trends

Why Instagram and Food Go So Well Together

Compare this: “Savour the sweetness of the crayfish and the chewiness of the cheesy ravioli, all immersed in our special house-made white cream sauce. From now till 31st Oct, enjoy 15% off your bill with every plate of crayfish ravioli ordered!” To this: Which one appeals to you more? Well, the answer is simple: A

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Omnichannel Marketing: The Future of Retail

Well, the answer is no. Gone are the days of e-commerce versus brick-and-mortar. Now, it’s all about the amalgamation of both. In other words, omnichannel retailing. Retailers have to make full use of both online and offline marketing channels, including the physical store, to provide consumers with a seamless, unified shopping experience across all mediums.

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Real Time Marketing – The Battle of Social Media Platforms

Real Time Marketing – The Battle of Social Media Platforms

With the emphasis on real time marketing and customer engagement in recent years, we explore how various social media platforms have introduced unique features for companies to keep their customers in the loop of the latest news and happenings. First, let’s look at some of these platforms: Facebook Live Facebook Live offers live-streaming video capabilities

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Digital Personality - Introvert or Extrovert

Does Your Business Have a Digital Personality for Online Marketing Success?

Whether you realise it or not, every business develops a Digital Personality. Some are extroverts while some are introverts. Businesses develop a personality by mirroring characteristics that resonate with their customers. The goal is to satisfy the customers’ needs and in the process develop a strong bond between the brand and its customers. These strong

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Facebook Business, Online Business, How To

Create a Facebook Page For Your Business With These 5 Simple Steps!

Its been more than 10 years since Facebook first started and it had now progressed from being a simple social networking platform to one that provides marketeers an opportunity to reach out to their target audience. With 1.65 billion monthly active users, it is no surprise that Facebook has turned into a go-to platform for

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Social Media Platform, Social Media, Facebook, Twitter, Instagram

Are You Marketing on The Right Social Media Platform?

Social media platforms has been enjoying a surge of popularity with users and marketers alike for years! These platforms such as; Facebook, Twitter and Instagram are the more prominent ones that have emerged over the years, and now have a total of over 2 billion users. However, despite the growing numbers and marketing opportunities, it

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5 Misconceptions About Social Media Marketing

Undoubtedly, one of the most well-known form of digital marketing is the utilisation of social media platforms. With a reputation of being able to most effectively reach out to the wider audience in a more technology savvy generation, it is a demographic that majority of businesses would like to tap into. As most of us

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5 General Misconceptions About Digital Marketing:

Clicks? Impressions? Conversions? Despite only picking up momentum in the past 10 years or so, digital marketing has been constantly evolving. A large number of businesses are now going online and harnessing the power of a click.  However, with many changes along with the promise of a lucrative online marketplace, many marketing mythologies and misconceptions

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Formula for Good Content?

Is There a Formula For Generating Content That Gets Shared?

Often the smallest of the content gets a widespread appraisal through trends on the internet. How do they do it? Well so are unintended, but otherwise the baseline of these contents use specific ingredients. Through our observations here are some basic points : 1. The main and the most important is crafting headlines that grab

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404 error page not found

404 – Post Not Found

Does this message look familiar?   While 404 errors are generally frowned upon since it disrupts the user’s experience, and indirectly hurts a page’s organic ranking, they may be of some use after all. A good 404 page should include a way for users to report the dead link, along with some internal links such as

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