Category: Digital Trends

Social Media A Tool For CRM

Social Media: A Tool For Customer Relationship Management

In light of the recent fiasco about /coughs/ a certain restaurant that was famous for their raclette cheese and whatnot, we decided to write this post on how social media can be used as a tool for customer relationship management (CRM). CRM, as its name suggests, refers to improving relationships with customers through incorporating various

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All About Hashtags Part 2

All About Hashtags Part 2

Moving on from where we left off yesterday, this post will focus on how you can use hashtags on various social media platforms and the possible effects of them. To reiterate what we discussed, hashtags help to categorise conversation threads. This means that when you search for a hashtag or click on the hashtag, all

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All About Hashtags Part 1

All About Hashtags Part 1

Are you familiar with terms like #ootd, #tbt, #foodporn and #tgif? Well, these are examples of hashtags. Hashtags started back in 2007 and immediately became the talk of the town. In 2010, it even got added into the Oxford dictionary as an official word! For those who are still unfamiliar with hashtags, fret not. We’re

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6 Reasons Why Your Business Should Be On LinkedIn

6 Reasons Why Your Business Should Be On LinkedIn

LinkedIn is a business-oriented social networking site that provides different features for free and premium account users. Currently, there are about 467 million LinkedIn users, including employers and job seekers. Besides using LinkedIn as an individual, to establish connections and further self development, LinkedIn is also a platform for businesses to gain visibility. So the

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How Marketing Helps In Perfecting The Consumer Journey

Consumers today look for personalised, bespoke services. They go for brands which they can relate to and when these brands fail to satisfy their expectations, they call it quits. So how can we understand them better? In one of our previous posts, we briefly mentioned about McKinsey’s consumer decision journey. The consumer’s decision journey is

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7 Digital Marketing Tips for A Joyous Season

We’ve been thinking of doing this post for a really long time. With Deepavali, Halloween and Christmas all round the corner, we figured that now’s the best timing to get this published. Basically, we’re interested to explore how seasonality affects digital marketing, and then this post came about. Hopefully this will be able to shed

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4 Risks of Expanding Your Business Overseas

Needless to say, managing a business is tough. Singapore has a relatively small population which makes the market for businesses to work in, rather limited. In addition, there is stiff competition. More often than not, once a company does exceptionally well in something, others start to follow suit. So how can a business stay differentiated

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Guide To Landing Pages Part 2

In our previous post, you learnt about the basics of a landing page. Now it’s time to go into the details of the landing page – the design and content elements. Compare these examples: Example 1: Example 2: Are you able to figure out which is a better landing page? Pretty obvious, isn’t it? But

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Guide To Landing Pages Part 1

Of course you would’ve heard of landing pages, but what about search engine optimised landing pages? We’ve consolidated most, if not all, the best practices for creating the greatest landing page of all time in this two part guide. Read on to learn about how to create such landing pages and provide your page visitors

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YouTube vs TV

Is YouTube taking over traditional television? YouTube’s chief business officer, Robert Kyncl, had previously pointed out that “TV means reach, YouTube means engagement.” This essentially means that both platforms are unique in their own ways. Businesses can take the chance to effectively connect with their current and potential customers through innovative means. Let’s look at

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