Digital marketing experts forecast that first-party data strategies will grow in 2021. This data management approach is one of the programmatic advertising trends predicted to flourish this year, seeing that Google is pulling its support for third-party web cookies. Major players like LiveRamp and Google are already investing in various targeting and tracking alternatives. However, first-party
Programmatic advertising is one of the fastest-growing segments of digital advertising worldwide. As more and more advertising investment moves online, the automated or programmatic processing of ad sales and executions continues to increase its market share. The coronavirus pandemic only contributed to the growth of programmatic advertising. In the Asia-Pacific region, PubMatic’s Quarterly Mobile Index
Out-of-home (OOH) advertising or outdoor advertising is one of the oldest forms of marketing. And the Asia Pacific region is said to have the highest-ranked OOH market share at an average of 7.8 per cent compared to the 5.6 per cent globally. But consumer behaviour has greatly evolved since then. In today’s digital age, marketers
When securing a business deal, your overall satisfaction comes from the fact that you secured another way to boost revenue. But a huge part of the thrill comes from beating your competitors. You could also get the best of both worlds when you invest in programmatic advertising. What is Programmatic Advertising? Marketers are trained to
In an age where there everyone has heard of Facebook, there’s no doubt why it has turned into a platform for businesses to pour their marketing and advertising resources into. With 52% of all marketers successful sourcing a lead from Facebook in 2013. (Source: 2013 State of Inbound Marketing Report) Many businesses jump at the
News Flash: AMP – Accelerated Mobile Pages – has been rolled out to 1 billion people in Asia. So you can’t ignore this. Let PurpleClick explain what AMP is all about. What is Google amp? AMP (Accelerated Mobile Pages) is a project led by Google that sets a standard to create faster pages for mobile
Let us recount some of the developments in the year and how this will affect SEO in 2017. It is no doubt that 2016 has been a rollercoaster ride for most people. Too many famous people departing, terrifying change of commands in the West, to exploding phones on planes. Many can agree it has not
What is Remarketing and How does it work? Heard of remarketing? Or perhaps, retargeting? Traditionally, these are two different terms that describe various marketing functions. Remarketing is commonly used to describe engaging existing customers through email. For example, sending customers email reminders about their abandoned shopping carts. On the other hand, retargeting is often used
Mobile Is The New Desktop Smartphone and tablet users worldwide have grown drastically in the past few years and this can be attributed to cheaper mobile devices and a wide variety of data plans that usually come with free handset. Singapore, home of one of the fastest Internet connections in the world, has more than
In light of the recent fiasco about /coughs/ a certain restaurant that was famous for their raclette cheese and whatnot, we decided to write this post on how social media can be used as a tool for customer relationship management (CRM). CRM, as its name suggests, refers to improving relationships with customers through incorporating various
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