Category: Digital Trends

google search engine on mobile and laptop

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

Having a Google My Business is crucial to your local SEO success. But this strategy involves more than just creating a business listing. You have to optimise your profile for it to be an effective lead generation tool. One way to maximise your GMB listing is to get as many online reviews as you can.

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digital chart

How Outdoor’s Digital Transformation is Winning Over Advertisers

Digitalisation has welcomed the era of hyper-personalised customer experiences and mobile shopping. In fact, according to a Euromonitor International report, smartphone usage permeates all aspects of a consumer’s life. Shoppers in the Asia Pacific, in particular, are increasingly using their phones for an array of purposes across social, lifestyle and commerce activities. Unsurprisingly, this shift

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data

Data Management Platform: Marketing in the Age of Cookie-Less Browsers

Digital marketing experts forecast that first-party data strategies will grow in 2021. This data management approach is one of the programmatic advertising trends predicted to flourish this year, seeing that Google is pulling its support for third-party web cookies. Major players like LiveRamp and Google are already investing in various targeting and tracking alternatives. However, first-party

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programmatic advertising

How Does Programmatic Buying Help Your Small Business Grow?

Programmatic advertising is one of the fastest-growing segments of digital advertising worldwide. As more and more advertising investment moves online, the automated or programmatic processing of ad sales and executions continues to increase its market share. The coronavirus pandemic only contributed to the growth of programmatic advertising. In the Asia-Pacific region, PubMatic’s Quarterly Mobile Index

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Out-of-Home Advertising in the Digital Age: Is It Worth It?

Out-of-home (OOH) advertising or outdoor advertising is one of the oldest forms of marketing. And the Asia Pacific region is said to have the highest-ranked OOH market share at an average of 7.8 per cent compared to the 5.6 per cent globally. But consumer behaviour has greatly evolved since then. In today’s digital age, marketers

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Maximising the Benefits of Programmatic Advertising

When securing a business deal, your overall satisfaction comes from the fact that you secured another way to boost revenue. But a huge part of the thrill comes from beating your competitors. You could also get the best of both worlds when you invest in programmatic advertising. What is Programmatic Advertising? Marketers are trained to

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Facebook, Facebook Business, Objectives

Using Facebook to Achieve Your Business Objectives

In an age where there everyone has heard of Facebook, there’s no doubt why it has turned into a platform for businesses to pour their marketing and advertising resources into. With 52% of all marketers successful sourcing a lead from Facebook in 2013. (Source: 2013 State of Inbound Marketing Report) Many businesses jump at the

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BP_Mar_GoogleAMP

What is AMP-pening?

News Flash: AMP – Accelerated Mobile Pages – has been rolled out to 1 billion people in Asia. So you can’t ignore this. Let PurpleClick explain what AMP is all about. What is Google amp? AMP (Accelerated Mobile Pages) is a project led by Google that sets a standard to create faster pages for mobile

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SEO strategies in 2016

What PurpleClick has learned in 2016 about SEO

Let us recount some of the developments in the year and how this will affect SEO in 2017. It is no doubt that 2016 has been a rollercoaster ride for most people. Too many famous people departing, terrifying change of commands in the West, to exploding phones on planes. Many can agree it has not

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Remarketing and Its Benefits

Remarketing and Its Benefits

What is Remarketing and How does it work? Heard of remarketing? Or perhaps, retargeting? Traditionally, these are two different terms that describe various marketing functions. Remarketing is commonly used to describe engaging existing customers through email. For example, sending customers email reminders about their abandoned shopping carts. On the other hand, retargeting is often used

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