Category: Digital Trends

Maximising the Benefits of Programmatic Advertising

When securing a business deal, your overall satisfaction comes from the fact that you secured another way to boost revenue. But a huge part of the thrill comes from beating your competitors. You could also get the best of both worlds when you invest in programmatic advertising. What is Programmatic Advertising? Marketers are trained to

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Facebook, Facebook Business, Objectives

Using Facebook to Achieve Your Business Objectives

In an age where there everyone has heard of Facebook, there’s no doubt why it has turned into a platform for businesses to pour their marketing and advertising resources into. With 52% of all marketers successful sourcing a lead from Facebook in 2013. (Source: 2013 State of Inbound Marketing Report) Many businesses jump at the

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BP_Mar_GoogleAMP

What is AMP-pening?

News Flash: AMP – Accelerated Mobile Pages – has been rolled out to 1 billion people in Asia. So you can’t ignore this. Let PurpleClick explain what AMP is all about. What is Google amp? AMP (Accelerated Mobile Pages) is a project led by Google that sets a standard to create faster pages for mobile

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SEO strategies in 2016

What PurpleClick has learned in 2016 about SEO

Let us recount some of the developments in the year and how this will affect SEO in 2017. It is no doubt that 2016 has been a rollercoaster ride for most people. Too many famous people departing, terrifying change of commands in the West, to exploding phones on planes. Many can agree it has not

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Remarketing and Its Benefits

Remarketing and Its Benefits

What is Remarketing and How does it work? Heard of remarketing? Or perhaps, retargeting? Traditionally, these are two different terms that describe various marketing functions. Remarketing is commonly used to describe engaging existing customers through email. For example, sending customers email reminders about their abandoned shopping carts. On the other hand, retargeting is often used

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Mobile is the new desktop

The World Has Gone Mobile, Have You?

Mobile Is The New Desktop Smartphone and tablet users worldwide have grown drastically in the past few years and this can be attributed to cheaper mobile devices and a wide variety of data plans that usually come with free handset. Singapore, home of one of the fastest Internet connections in the world, has more than

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Social Media A Tool For CRM

Social Media: A Tool For Customer Relationship Management

In light of the recent fiasco about /coughs/ a certain restaurant that was famous for their raclette cheese and whatnot, we decided to write this post on how social media can be used as a tool for customer relationship management (CRM). CRM, as its name suggests, refers to improving relationships with customers through incorporating various

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All About Hashtags Part 2

All About Hashtags Part 2

Moving on from where we left off yesterday, this post will focus on how you can use hashtags on various social media platforms and the possible effects of them. To reiterate what we discussed, hashtags help to categorise conversation threads. This means that when you search for a hashtag or click on the hashtag, all

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All About Hashtags Part 1

All About Hashtags Part 1

Are you familiar with terms like #ootd, #tbt, #foodporn and #tgif? Well, these are examples of hashtags. Hashtags started back in 2007 and immediately became the talk of the town. In 2010, it even got added into the Oxford dictionary as an official word! For those who are still unfamiliar with hashtags, fret not. We’re

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6 Reasons Why Your Business Should Be On LinkedIn

6 Reasons Why Your Business Should Be On LinkedIn

LinkedIn is a business-oriented social networking site that provides different features for free and premium account users. Currently, there are about 467 million LinkedIn users, including employers and job seekers. Besides using LinkedIn as an individual, to establish connections and further self development, LinkedIn is also a platform for businesses to gain visibility. So the

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