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Stay up to date with the latest digital trends and technologies through our informative blog postings below:

google search engine on mobile and laptop
Digital Trends
PurpleClick Marketing

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

Having a Google My Business is crucial to your local SEO success. But this strategy involves more than just creating a business listing. You have to optimise your profile for it to be an effective lead generation tool. One way to maximise your GMB listing is to get as many online reviews as you can.

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Search Engine Marketing
PurpleClick Marketing

SEO vs. SEM: When to Optimize and When to Pay for Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are two of the most widely utilised digital marketing strategies in the Asia Pacific region today. In fact, in 2019, APAC was the largest region in the global SEO services market, accounting for 32 percent of the total. APAC also continues to be one of the

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digital chart
Digital Trends
PurpleClick Marketing

How Outdoor’s Digital Transformation is Winning Over Advertisers

Digitalisation has welcomed the era of hyper-personalised customer experiences and mobile shopping. In fact, according to a Euromonitor International report, smartphone usage permeates all aspects of a consumer’s life. Shoppers in the Asia Pacific, in particular, are increasingly using their phones for an array of purposes across social, lifestyle and commerce activities. Unsurprisingly, this shift

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advertising
Search Engine Marketing
PurpleClick Marketing

Programmatic Advertising: A 4-Step Guide to Creating a Successful Campaign

More and more businesses in Asia are starting to adopt programmatic advertising. Over-the-top media services or OTT is predicted to be one of the top programmatic ad formats that will experience high growth, with streaming services like YouTube and Netflix drawing more viewers each day. According to a report by Rubicon Project, clients are allocating

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data
Digital Trends
PurpleClick Marketing

Data Management Platform: Marketing in the Age of Cookie-Less Browsers

Digital marketing experts forecast that first-party data strategies will grow in 2021. This data management approach is one of the programmatic advertising trends predicted to flourish this year, seeing that Google is pulling its support for third-party web cookies. Major players like LiveRamp and Google are already investing in various targeting and tracking alternatives. However, first-party

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programmatic advertising
Digital Trends
PurpleClick Marketing

How Does Programmatic Buying Help Your Small Business Grow?

Programmatic advertising is one of the fastest-growing segments of digital advertising worldwide. As more and more advertising investment moves online, the automated or programmatic processing of ad sales and executions continues to increase its market share. The coronavirus pandemic only contributed to the growth of programmatic advertising. In the Asia-Pacific region, PubMatic’s Quarterly Mobile Index

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