Digital Trends

5 SEO Trends to Help You Stay on Top of SERPs in the Final Quarter of 2021

Google continues to improve its search function, which aligns with its mission to organise the world’s information. The search engine giant regularly implements algorithm changes to provide users with accurate, relevant answers to their queries. The year 2020 has been incredibly frantic for the SEO landscape. The COVID-19 pandemic brought many anxieties and uncertainties to

PurpleClick Marketing September 30, 2021

google search engine on mobile and laptop

Digital Trends

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

Having a Google My Business is crucial to your local SEO success. But this strategy involves more than just creating a business listing. You have to optimise your profile for it to be an effective lead generation tool. One way to maximise your GMB listing is to get as many online reviews as you can.

PurpleClick Marketing August 23, 2021

Search Engine Marketing

SEO vs. SEM: When to Optimize and When to Pay for Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are two of the most widely utilised digital marketing strategies in the Asia Pacific region today. In fact, in 2019, APAC was the largest region in the global SEO services market, accounting for 32 percent of the total. APAC also continues to be one of the

PurpleClick Marketing July 28, 2021

Digital Trends

How Outdoor’s Digital Transformation is Winning Over Advertisers

Digitalisation has welcomed the era of hyper-personalised customer experiences and mobile shopping. In fact, according to a Euromonitor International report, smartphone usage permeates all aspects of a consumer’s life. Shoppers in the Asia Pacific, in particular, are increasingly using their phones for an array of purposes across social, lifestyle and commerce activities. Unsurprisingly, this shift

PurpleClick Marketing July 16, 2021

Search Engine Marketing

Programmatic Advertising: A 4-Step Guide to Creating a Successful Campaign

More and more businesses in Asia are starting to adopt programmatic advertising. Over-the-top media services or OTT is predicted to be one of the top programmatic ad formats that will experience high growth, with streaming services like YouTube and Netflix drawing more viewers each day. According to a report by Rubicon Project, clients are allocating

PurpleClick Marketing June 9, 2021

Digital Trends

Data Management Platform: Marketing in the Age of Cookie-Less Browsers

Digital marketing experts forecast that first-party data strategies will grow in 2021. This data management approach is one of the programmatic advertising trends predicted to flourish this year, seeing that Google is pulling its support for third-party web cookies. Major players like LiveRamp and Google are already investing in various targeting and tracking alternatives. However, first-party

PurpleClick Marketing May 7, 2021

Blog

5 SEO Trends to Help You Stay on Top of SERPs in the Final Quarter of 2021

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

SEO vs. SEM: When to Optimize and When to Pay for Traffic

How Outdoor’s Digital Transformation is Winning Over Advertisers

Programmatic Advertising: A 4-Step Guide to Creating a Successful Campaign

Data Management Platform: Marketing in the Age of Cookie-Less Browsers

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