Programmatic Digital Out of Home Advertising

DOOH

Everything You Need to Know About Programmatic Digital Out of Home Advertising

One of the best outcomes of technological innovations in the advertising industry is the conception of programmatic digital out of home advertising. This revolutionary type of advertising allows businesses to significantly increase their reach. Combining the centuries-old technique of out of home advertising and the technologically driven media-buying method of programmatic advertising, programmatic digital out

PurpleClick Marketing January 30, 2023

Search Engine Marketing

Digital Marketing FAQ: Agency vs. DIY – Which One is Better?

In today’s hypercompetitive digital marketplace, businesses need to be at the top of their game to stay afloat. With new technologies and products constantly coming onto the market, embracing digital marketing strategies that will help your business gain a competitive edge is critical. About 55% of marketing these days is digital. In 2021, around $436

PurpleClick Marketing November 22, 2022

Digital Trends

5 SEO Trends to Help You Stay on Top of SERPs in the Final Quarter of 2021

Google continues to improve its search function, which aligns with its mission to organise the world’s information. The search engine giant regularly implements algorithm changes to provide users with accurate, relevant answers to their queries. The year 2020 has been incredibly frantic for the SEO landscape. The COVID-19 pandemic brought many anxieties and uncertainties to

PurpleClick Marketing September 30, 2021

google search engine on mobile and laptop

SEO

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

Having a Google My Business is crucial to your local SEO success. But this strategy involves more than just creating a business listing. You have to optimise your profile for it to be an effective lead generation tool. One way to maximise your GMB listing is to get as many online reviews as you can.

PurpleClick Marketing August 23, 2021

Search Engine Marketing

SEO vs. SEM: When to Optimize and When to Pay for Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are two of the most widely utilised digital marketing strategies in the Asia Pacific region today. In fact, in 2019, APAC was the largest region in the global SEO services market, accounting for 32 percent of the total. APAC also continues to be one of the

PurpleClick Marketing July 28, 2021

DOOH

How Outdoor’s Digital Transformation is Winning Over Advertisers

Digitalisation has welcomed the era of hyper-personalised customer experiences and mobile shopping. In fact, according to a Euromonitor International report, smartphone usage permeates all aspects of a consumer’s life. Shoppers in the Asia Pacific, in particular, are increasingly using their phones for an array of purposes across social, lifestyle and commerce activities. Unsurprisingly, this shift

PurpleClick Marketing July 16, 2021

Blog

Everything You Need to Know About Programmatic Digital Out of Home Advertising

Digital Marketing FAQ: Agency vs. DIY – Which One is Better?

5 SEO Trends to Help You Stay on Top of SERPs in the Final Quarter of 2021

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

SEO vs. SEM: When to Optimize and When to Pay for Traffic

How Outdoor’s Digital Transformation is Winning Over Advertisers

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