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Stay up to date with the latest digital trends and technologies through our informative blog postings below:

Digital Marketing FAQs
Search Engine Marketing
PurpleClick Marketing

Digital Marketing FAQ: Agency vs. DIY – Which One is a Better?

In today’s hypercompetitive digital marketplace, businesses need to be at the top of their game to stay afloat. With new technologies and products constantly coming onto the market, embracing digital marketing strategies that will help your business gain a competitive edge is critical. About 55% of marketing these days is digital. In 2021, around $436

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SEO
Digital Trends
PurpleClick Marketing

5 SEO Trends to Help You Stay on Top of SERPs in the Final Quarter of 2021

Google continues to improve its search function, which aligns with its mission to organise the world’s information. The search engine giant regularly implements algorithm changes to provide users with accurate, relevant answers to their queries. The year 2020 has been incredibly frantic for the SEO landscape. The COVID-19 pandemic brought many anxieties and uncertainties to

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google search engine on mobile and laptop
SEO
PurpleClick Marketing

4 Helpful Tips to Increase GMB Reviews to Boost Local Presence

Having a Google My Business is crucial to your local SEO success. But this strategy involves more than just creating a business listing. You have to optimise your profile for it to be an effective lead generation tool. One way to maximise your GMB listing is to get as many online reviews as you can.

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Search Engine Marketing
PurpleClick Marketing

SEO vs. SEM: When to Optimize and When to Pay for Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are two of the most widely utilised digital marketing strategies in the Asia Pacific region today. In fact, in 2019, APAC was the largest region in the global SEO services market, accounting for 32 percent of the total. APAC also continues to be one of the

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digital chart
DOOH
PurpleClick Marketing

How Outdoor’s Digital Transformation is Winning Over Advertisers

Digitalisation has welcomed the era of hyper-personalised customer experiences and mobile shopping. In fact, according to a Euromonitor International report, smartphone usage permeates all aspects of a consumer’s life. Shoppers in the Asia Pacific, in particular, are increasingly using their phones for an array of purposes across social, lifestyle and commerce activities. Unsurprisingly, this shift

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advertising
Programmatic Advertising
PurpleClick Marketing

Programmatic Advertising: A 4-Step Guide to Creating a Successful Campaign

More and more businesses in Asia are starting to adopt programmatic advertising. Over-the-top media services or OTT is predicted to be one of the top programmatic ad formats that will experience high growth, with streaming services like YouTube and Netflix drawing more viewers each day. According to a report by Rubicon Project, clients are allocating

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