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Yahoo! Southeast Asia
Appoints PurpleClick Media |
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| Its Official Search Solutions To Better Serve All Businesses |
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| Singapore, 8th December 2006 – Yahoo! Southeast Asia announced the appointment of PurpleClick Media as its official reseller of search marketing solutions in Singapore and for Southeast Asia. The move is to better serve the growing search marketing needs from businesses here, mostly the medium and smaller enterprises. |
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| According to Tom Sipple, Director of Sales, Yahoo! Southeast Asia, “The spirit of entrepreneurship is thriving in the online space, particularly amongst the medium and smaller sized companies - local, regional and international. The appreciation of online marketing, advertising and search optimization is now widely recognized by businesses here, as a means to grow revenue and build brands. Yahoo!’s compelling reach across Southeast Asia is very attractive to businesses seeking to connect with their consumers.” |
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| Sipple adds, “The appointment of PurpleClick as an authorized Yahoo! Search Marketing partner is important as it now means the online space is not limited to just big global brands. PurpleClick Media will be able to help medium and smaller businesses tailor search marketing and if necessary, graphical advertising solutions.” |
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| Leonard Tan KH, Managing Director of PurpleClick Media Pte Ltd, “PurpleClick aims to help businesses effectively use search marketing through Yahoo!’s immense online reach. While most businesses are very appreciative of search marketing, and genuinely want to utilize the online media, there is a fair amount of education and consultation required. It is not about just ‘booking’ the five most common keywords.” |
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| Tan explains, “Delivering an online search marketing solution requires a clear understanding of the brief and target consumers’ online search behavior. There is a search term selection thought process which needs to be understood. Often, search term clusters emerge which is helpful in developing an overall search campaign. Search term or keyword selection is the building block of optimizing results.” |
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| According to Sipple, the investment in training, aptitude for search marketing and delivering good client service standards are important attributes of PurpleClick Media. “Earlier this year, we assigned the status of ‘Yahoo! Search Ambassador’ to PurpleClick Media as they have undergone stringent training and demonstrated a thorough understanding of Yahoo! search marketing. |
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| Sipple elaborates, “Developing a search marketing campaign that delivers qualified traffic from search engines to an advertisers site, in a cost-effective manner requires specific knowledge and expertise. Also, once the search marketing campaign is underway, there is still much work to be done, in analyzing what best works and how to further enhance performance. It is a dynamic process and it involves the clients. We are confident of PurpleClick Media’s ability to help businesses grow revenue on the internet. ” |
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| About PurpleClick Media |
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| PurpleClick Media Pte Ltd is a Search Engine Marketing (SEM) agency, which aims to deliver strategic Internet advertising to all businesses, with the objective of Creating Businesses, for them. Headquartered in Singapore, the company is managed by Leonard Tan Khang Hwee its founding managing director. The company has been awarded the status of “Search Engine Ambassador” by Yahoo! Southeast Asia, in recognition of the company’s training, expertise and knowledge with Yahoo! search marketing. |
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About Yahoo!
Yahoo! Inc is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! provides online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! is the leading online destination across the Southeast Asia region which includes Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam. The Yahoo! Southeast Asia office is based in Singapore.
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