Success Story Talariax
PurpleClick Media helped us reach out to potential customers through Google ads and we saw a whopping 200% increase in calls/email enquiries about our products! - Juliet, Marketing & Alliance Manager
About the company
The founders started TalariaX in 2001 with the belief that SMS (text) can help companies improve their communications internally as well as with customers.
TalariaX believes the convenience and efficiency of mobile messaging will help businesses in improving their responsiveness while removing workflow bottlenecks.
What services and products do they offer?
Imagine John, an IT manager managing a range of IT/network assets in a high-tech manufacturing company. Every component or asset within the manufacturing process is critical in delivering a high specification product to be shipped out on time. When a component goes into failure, TalariaX's IT Alert system instantly sends out an SMS to John.
TalariaX's business serves a niche area of IT/Network management that is applicable and relevant only to businesses that require real-time Application-To-Person (A2P) communications across internal or external business communications.
For example, an alert system to let logistics department know that a shipment has arrived once it passed through the dock, or an alert SMS system to external clients on a system maintenance.
Although it is essentially an SMS service provider and capturing users researching about SMS would seem straightforward, they also reach out to thousands of people whom may be researching different SMS mobile plans for self-use or SMS advertising services.
How Did Digital Advertising Help TalariaX?
What did we do?
Besides targeting the obvious product search terms related to SMS alert systems, we also targeted keywords related to possible research terms on the application of TalariaX's services, such as:
- IT Monitoring
- IT Notification
- Network Management
- Tokenless Authentication
- 2fa Authentication
- Alert Notification