Digital media buying and serving is changing! Technology is making programmatic advertising work harder for brands. Audiences are the core of all Programmatic Ad Buying. Using customer data, Programmatic technology can identify what resonates with each individual and target him or her on the sites they are most likely to engage with and at the time they are most likely to engage.
When PurpleClick manages programmatic campaigns, we deploy our DMP technology to capture audience data such as customer information, demographics, household income, location, devices and so on. We will then manage and analyze the information for digital marketing purposes. Based on that analysis, we generate audience segments, which are then used to target specific users in online advertising campaigns. The campaigns can be continually optimized to reach those audience segments that perform best.