11 December 2008 - PurpleClick Media, an integrated online advertising agency that specialises in Search Engine Marketing (SEM), garnered Google’s “Agency of the Year for SME Market Education” honor at the Internet company’s annual Googlies award event. Through its e-Marketing Handbook, news releases, white papers, live workshops, events, exhibitions, and seminars (conducted in both English and Chinese), PurpleClick Media continues to inform businesses of all sizes about the benefits of SEM.

As an Authorised Adwords Reseller, PurpleClick Media has successfully marketed Google’s advertising solutions to drive highly targeted users to its clients’ websites. From the moment an account is activated, clients enjoy continuous campaign monitoring and optimization, monthly detailed reports, access to fully trained customer support professionals through telephone and email, and other full service offerings PurpleClick Media provides in Google AdWords management.

More Businesses Incorporating SEM Strategy

SEM has proven to be so cost-effective that more MNCs and SMEs are implementing this advertising tool to increase brand awareness and capture new customers on the Internet. Conducting search on engines like Google is already the second most popular online activity behind checking email. More and more Internet users research products and services, especially high-involvement ones, before deciding to buy. Additionally, in Singapore, the Internet is the leading channel in the average daily hours of media exposure.

“We are very honored to receive this award from Google,” said Leonard Tan, Managing Director of PurpleClick. “Every member of our team, from marketing, client servicing to even the accountant have seen how search advertising has helped in our clients’ businesses. Those who are not aware of this medium don’t know how much they are losing out. This explains why we are so committed to the common goal of educating the market and helping them enjoy the benefits of Google Adwords.”

“Furthermore, in tough economic times throughout the world, companies are watching more closely where and how their marketing budgets are allocated. SEM offers not only the highest return on investment compared to above-the-line and other advertising activities, but it also provides clear and direct ROI measurement capabilities. As consumers tighten their belt, the more they’ll search on Google to compare prices and look for alternatives, so Adwords is one of the best method to reach them. This award will inspire us to work even harder in introducing Adwords to the market, and optimizing our client’s campaigns.”