FREQUENTLY ASKED QUESTIONS

Please pick a category:

I have never done online marketing before
I know about online marketing, but I'm not convinced
I am doing online marketing. So, what's next?

I have never done online marketing before

By March 31st, 2011, over 2 billion people are using the internet daily. Thus, whether you are a "brick-and-mortar" business or operating purely online, the internet is a force that cannot be ignored. It can be a means to reach literally billions of people.

PurpleClick Media is here to help you understand. So, what are your questions?

What is online marketing?

Online marketing refers to all marketing activities a business conducts via the worldwide web with the aim of attracting new business, retaining existing business and developing its brand identity.

Why should I do online marketing?

There are over 2 billion internet users and over 16.2 billion online searches every month. The potential showcasing your ads to millions of people are visible in online marketing and they are not restricted to a certain country or location. Ultimately, online marketing gives you ads broader audience you need to increase your sales.

What are my choices in online marketing?

There are many options in online marketing to fulfill your business' marketing objectives. From Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to Facebook Advertising and Web Analytics, PurpleClick Media is a one-stop online marketing solutions with unmatched experience and expertise.

Find out more about our services here

What do I need to start my online marketing campaigns?

All you need is a campaign objective, products/services, and a website. As an online agency authorized by Google, Yahoo and Baidu, PurpleClick Media will help you strategize, execute and implement your online marketing campaign.

Find out more about our campaign processes here

Why do I need to work with an authorized partner?

There are many advantages working with an authorized partner, including:
    • You are assured professional campaign management and high quality customer service
    • You will get full-service campaign account management, from account setup and activation, to ongoing campaign monitoring and optimization
    • You will receive detailed reporting and h3 customer support by telephone and email
    • Credibility and confidence
    • Peace of mind with your marketing dollars
    • Transparency in pricing structure
    • h3 support by principals such as Google, Yahoo and Baidu

end faq

 


I know about online marketing, but I don't know what to choose

Over 16.2 billion searches were made in one month. Imagine if your ads are shown just to one percent of them—that's 162 million time your ads shown. So, it is important for you to choose the right solution.

What are PurpleClick services?

Search Engine Marketing (SEM), Search Engine Optimization (SEO), Facebook Advertising, Online Display Banners, Email Marketing, and Web Analytics.

Find out more about our services here

Can online marketing guarantee no.1 position for my ads?

Yes, with SEM, you have the option to see your ads at the prominent 1st positions on all search engines.

Find out more about Search Engine Marketing (SEM) here

My company is a SME and I have limited cost. Should I worry?

No. Each our online marketing campaign is tailored to your needs, objectives and budget. In fact, almost all online marketing solutions are cost-effective. Search Engine Marketing (SEM), for example, works on a Cost-per-Click (CPC) model whereby your ad effectively appears for free unless an interested searcher clicks onto your ad.

What is Search Engine Marketing (SEM) and how does it work?

Search Engine Marketing (SEM) is the use of sponsored listings with relevant keywords to drive highly qualified leads to your website.

Find out more about Search Engine Marketing (SEM) here

What is Search Engine Optimization (SEO) and how does it work?

Search Engine Optimization (SEO) involves fine-tuning your website to improve listing positions at organic results or natural listings. This develops your website such that search engines such as Google and Yahoo can crawl and index your web pages.

Find out more about Search Engine Optimization (SEO) here

Should I do Search Engine Optimization (SEO) if I'm already doing Search Engine Marketing (SEM)?

Yes. Search Engine Marketing (SEM) is like marketing where you can have more control over how, when, where and what you are speaking with your audience. On the other hand, Search Engine Optimization (SEO), like public relations, gives the control over to the content owners (editors) who make the decision and you have little say. A good business strategy capitalizes on both to reap the unique benefits.

Find out more about Search Engine Optimization SEO here

My website is already on the Search Engines, why should I do Search Engine Optimization (SEO)?

No one beyond the search engine engineers exactly know how search engine algorithm works. Search Engine Optimization (SEO) will ensure your website will be optimized to the highest search engine standard possible. Thus, it will prevent your website from disappearing on the search engine if they are updates or changes to the algorithm.

end faq

 


I am doing online marketing, but what's next?

Online marketing is more complex than submitting your ads to search engine platforms. So, you have to make sure that each marketing dollar you have spent gave you the result you want.

Here are some frequently asked questions on campaign optimization:

How do I know if my campaign is working?

PurpleClick will monitor your account and provide campaign statistics such as click-through rates (CTR). We can even put together a report at the end of the campaign to outline the cost related to your campaign, together with recommendations on how you should structure your next SEM campaign.

What should I look for in my campaign statistics?

PurpleClick Media ensures each of your marketing dollars is spent effectively. Also, we provide monthly report with key metrics for your reference and to keep you informed with the progress of your campaign.

Find out more about our services here

What do I need to do to optimize my campaign?

There are multiple levels of process to optimize you campaign. From looking at statistical metrics to testing optimization changes—each level should be supervised closely.

As the leading online marketing agency in the region, PurpleClick Media is officially accredited by Google, Yahoo and Baidu to effectively execute each optimization level.

Why can't I see my ads online?

The first thing you should find out is if the search engine platform approves your ads. Google, for example, has a set of policies that regulate the creation of your ads. If your ads are disapproved, naturally, your ads will not be shows on the platform.

You also need to check your daily budget. Search engine platforms will stop your ads from showing, if your daily budget has been reached.

Does my website need to be optimized?

The relevancy of your ad is not the only determinant in optimizing your campaign. Your website is also a significant factor in determining the position of your ads or listing on the search engines. Thus, web development and optimization should be an integral part of your campaign.

end faq

 

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