The Digital Goldmine
The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: That Advertising is not as we knew it years ago.
The strategies in this book will inspire you to take advantage of data driven analytics to formulate your lead generation and brand longevity.
What people are saying about Digital Goldmine
It is essential for businesses to strengthen their marketing capabilities in order to be distinctive and competitive in the crowded marketplace. This book serves as a useful guide for companies looking to effectively engage with tech-savvy consumers and gain market dominance in the digital space.
Mr Teo Ser Luck
Minister of State for Trade and Industry
" The future of substantial business processes resides in the cloud. Social platforms and e-commerce promise better and more targeted outreach, and more efficient procurement of goods and services with less costs. With this book, business owners learn how to effectively target markets through the use of the web, generate sales leads, and utilise their marketing dollars efficiently to meet their overall business goals."
Mr Kurt Wee
President of Association of Small and Medium Enterprises (ASME)
" I love the tactical and practical wisdom in Leonard’s book. You should read this for the case studies as well—really inspiring! "
Executive Chairman, Qian Hu
" With the evolvement of e-commerce onto the platforms of mobile devices and applications over the last decade, the arena for marketing and advertising has changed drastically. The fundamentals of marketing and advertising have gone beyond the traditional print and mainstream media. It shows how much the digital world has infiltrated our lives, and how essential digital marketing is to organisations. Digital marketing will continue to advance, and permeate lives in years to come. PurpleClick has done a great job explaining the fundamentals and advanced strategies that enable marketers to effectively measure their marketing efforts in the digital era. "
President of Marketing Institute of Singapore
" This book is an excellent, practical, and simple step-by-step guide to online marketing, and includes real-life case studies—written by Southeast Asia’s leading online marketing guru, Leonard Tan. It is highly recommended for all marketers and business owners looking to grow their business… a must read! "
CEO and Co-Founder of PropertyGuru Group
" This is a must-read for anyone looking to gain the maximum out of his or her marketing dollars. Apply these tips and your business will grow! "
Founder and CEO, The Only Group