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How to get Google Analytics Not Provided Keywords

How to get Google Analytics Not Provided Keywords?

If you are familiar with Google Analytics, you would probably already know that there is no data provided on organic keywords, that drives free traffic to your website. Google has been hiding the organic keyword referral data since October 2011 by encrypting its organic search data and this has been done in the name of protecting user privacy.

What is Google Analytics Not Provided Data?

In your Google Analytic report, if you drill down to this section: Acquisition > Overview > Organic Search. You will see that organic keywords are stated as “not provided”. Most of the time, majority of keywords falls into this section.

There are a couple of alternatives to retrieve these data, but you will not be able to obtain the exact keywords. Well, now Google is providing the data themselves and it's pretty awesome! (like finally.) It's time to familiarise yourself with Google Webmaster Tools.

From the name itself, it means "Webmasters" or "Web admins". It is like a health report card for your website(s) on Google Search Engine. Also, besides Google, Yahoo & Bing also have their own webmaster tools platform. The primary objective of this service is to let the webmasters help search engines to crawl and index their website more efficiently and effectively.

7 Steps to get "not provided" data from Google Webmaster Tools

1. Login to your Google Analytics Account (using a valid Gmail Account)

2. Then, open up a new browsing tab and Google for "Google Webmaster Tools"

3. Go to the site and click "Sign Up" OR "Sign In"

4. Once you do that, you will see a page like this. Add your website URL and click "Add Property"

5. You will be asked to verify the site. Use one of the ways to verify. The easiest way is to add the "Meta Tag", or with Google Analytics - if you have already logged in to your Google Analytics account with the same Gmail address.

6. Once you have verified your account, you will be able to see your dashboard.

If you already have a good number of visitors, you will be able to see some data in your reports.

7. Click "Search Traffic > Search Analytics" from the left side bar navigation to view your keywords and the number of impressions, CTR for organic traffic as well as average position.

Google has recently updated this "Search Quarry" report to "Search Analytics" report. You will be able to check all the keywords that generate traffic. An advantage of using these data would be that you can view the number of impressions in Google for a specific keyword. How awesome is that!

If you notice a keyword with high impressions BUT with little clicks, that means you will need to work on that particular keyword. When you improve its ranking position, you will be able to increase the CTR and this will drive MORE organic traffic to your website!

If you are looking to improve the organic traffic to your website, Google Webmaster tools is one tool you should utilise and monitor closely. Learn more about the various tools within Google Webmaster Tools to help increase your web traffic: Google Webmaster Blog

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PSB Academy Success Story with Yahoo!

PSB Academy's page views increased by 203%

PSB Academy, which is one of the largest independent education and training institution in Singapore has appointed PurpleClick Media to manage its campaign in increasing its page views. PurpleClick used a combination of Sponsored Search and Content Match. As a result, overall page views improved significantly by 203%.

“PurpleClick Media was knowledgeable and passionate about helping its clients to achieve their marketing objectives. As a result, Yahoo! Search Marketing gave higher visibility and an overall increase in page views on our website.”
- Dr Steve Lai, CEO, PSB Academy


To read more: http://advertisingcentral.yahoo.com/searchmarketing/en_SG/all_7

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Yahoo!: Singapore 9 Nomination

Leonard Tan, 33

Founder/CEO, PurpleClick Media Pte Ltd


An online marketing veteran for more than 10 years, Leonard's insights on the digital marketing landscape are much sought after by local and online media.

His company, PurpleClick Media Pte Ltd was the first and only company in Southeast Asia accredited by the world's top search engines, Google, Yahoo! and Baidu, garnering 25 awards in 4 years.

PurpleClick was crowned the Top Digital & Search Marketing Agency for 4 consecutive years (2009 - 2012) and the MARKies Best Idea-Search in 2012 by Marketing Magazine.

PurpleClick won the Emerging Enterprise Award by OCBC, Business Times and NUS in 2009. That led to many other prestigious awards such as Shell Livewire and World Brand Leadership. Leonard was crowned as the Top Entrepreneur of the Year with special award for e-Commerce in the ASME Entrepreneur of the Year Award 2009 and he was given the highest accolade in Singapore, winning the Singapore Youth Award (SYA), Entrepreneurship Category.

Underlined by its unrivalled market expertise, PurpleClick has effectively executed over 7,500 campaigns covering 5 continents, 49 cities and over 232 markets. PurpleClick Media had worked with various government agencies and MNCs.

From a two-man startup in 2006, PurpleClick has grown from strength to strength each year, and is now a thirty-man strong Group with multi-million revenues and footprints in regional countries.


To read more: www.yahoo.com.sg/Singapore9

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Google AdWords Advertiser Video - Purple Click & Galmon

PurpleClick (Agency of the Year - Top Digital and Search Agency) - once again showcase its prowess as the leading online marketing agency in Singapore. 



For more information and media enquiries, please contact:

PurpleClick Media Pte Ltd

Tel: +65 6533 8655

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Mentholatum Company hires PurpleClick Media for SEM strategy

SINGAPORE – Health and skincare brand The Mentholatum Company has appointed digital marketing agency PurpleClick Media to handle its local SEM strategy.

The Mentholatum Company’s portfolio includes brands such as DeepHeat and Mentholatum Cold Relief.

PurpleClick Media will be responsible for increasing the company's online presence in Singapore and creating awareness for its Hada Labo brand.

Stanley Tay, managing director of PurpleClick Media, said, “We are looking forward to a long-term working relationship and will definitely further explore more opportunities with them.”

To read more: www.campaignsingapore.sg

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