Digital agency named a Premier SME Partner as part of Google’s latest global program

PurpleClick Media today announces its appointment by Google as a Premier SME Partner, as part of Google’s global launch of its Premier SME Partner Program. Only a handful of partners are accorded this privilege in Asia.

The Google AdWords Premier SME Partner Program (“PSP”) was launched globally on 26 October 2011.

PurpleClick’s latest appointment follows the company’s longstanding association with Google, when it was first appointed a Google AdWords Authorized Reseller in 2007, less than a year after its founding. That was followed in 2008 when PurpleClick Media was accorded a Google Qualified Company and was awarded the Google Agency of the Year for SME Market Education.

 “PurpleClick Media is delighted to have been given the opportunity to continually help drive businesses for local SMEs. While we have certainly expanded the range of client accounts over the years to include many large and multinational corporations, we started as an SME ourselves, and we will always maintain that passion to help other SMEs succeed. This appointment by Google cements yet again our reputation and foothold in the industry, and the sustained affiliation with Google – demonstrated by this appointment into their Premier SME Partner Program – continues to give us that competitive advantage and deepen our value chain to the SMEs,” said Mr Stanley Tay, Managing Director, PurpleClick Media.

The PSP connects Google’s trusted and experienced AdWords partners such as PurpleClick Media with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SME Partners are appointed only if they meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.

Singapore, December 2011 - Leonard Tan, the Founder and CEO of PurpleClick Media receives the Spirit of Enterprise (SOE) Honoree 2011, amongst all other entrepreneurs in a wide spectrum of industries. Leonard outshone all other entrepreneurs and was the exclusively honoree from the digital advertising industry, amidst 119 other nominees.

The SOE 2011 is an annual award that recognises the entrepreneurial spirit in Singapore by honouring local self-reliant entrepreneurs operating small and medium businesses. Selection of the SOE Honoree 2011 commenced many months ago, when 119 top entrepreneurs were selected by the SOE Board of Governors. This followed by a 2^nd filtering selection and nomination by the general public, with 47,000 total votes.

 “Your success is a beacon of hope to budding entrepreneurs out there. I am sure your achievements will be an inspiration to Singaporeans to take up the entrepreneurship mantle and contribute to the economic success of Singapore as entrepreneurs.” said Mr. Teo Ser Luck, Minister of State for Trade and Industry during the award ceremony at Grand Copthorne Waterfront.

When asked about what it means to have the “Spirit of Enterprise”, Leonard said, “Entrepreneurs who have the 'spirit of enterprise' are the people who have the perseverance to move forward. They are not afraid to make mistakes and to solve problems - these are the people who, like a phoenix, will rise from ashes of failures.”

The SOE Honoree 2011 is the 23^rd award that Leonard and PurpleClick Media have won in less than 3 years.

PurpleClick (3 years running Top Digital and Search Agency, First and Only appointed by Google, Yahoo and Baidu in SEA) shares on Online Marketing, Internet Advertising, Search Engine Marketing, Search Engine Optimization, SEM, SEO, PPC Advertising, Social Media, CPC Advertising. Channel NewsAsia , 2011. 

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The onus is on the advertiser to select a manageable range of appropriate metrics that will most accurately measure the achievements of the campaigns against the goals they have set, he added.

Leonard Tan, CEO of PurpleClick Media, concurred. In an e-mail, he noted that it is crucial to define campaign goals and determine how success will be defined and measured right from the onset.

He warned that this could turn out to be a steep learning curve for marketers who tend to place too much emphasis on CTR. Different goals will dictate which specific metrics will be used; for instance, click-through rates are important only if click volume is important. If the goal is lead generation, then the number of acquisitions and the cost per acquisition will be the success metrics.

By Jamie Yap , ZDNet Asia on October 28, 2011

See full article here: http://www.zdnetasia.com/advertisers-still-obsessed-with-click-throughs-62302658.htm

The business model of blogshops is changing to resemble that of online stores and a sustainable one to go by, according to industry experts, who note these businesses exude greater professionalism yet maintain their niche in developing intimate customer relationships. Consumers, however, remain mixed toward online shopping.

As the blogshop industry matures, blogshops are also becoming more professional with a shift to dot-com Web sites, Leonard Tan, CEO of PurpleClick Media told ZDNet Asia in an e-mail. They now also offer standardized payment modes and clearly state terms and conditions....

By Ellyne Phneah , ZDNet Asia on September 28, 2011

See full article here: http://www.zdnetasia.com/blogshop-businesses-evolving-still-relevant-62302265.htm