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Young PurpleClick Snares
Avis to Drive Online
Marketing Efforts |
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| Another Successful Deal since Search Marketing Agency Started |
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Singapore (20 July, 2007) -
PurpleClick Media, a boutique search
marketing agency, is proud to
announce its appointment as Avis's
online agency and will be launching
another search marketing campaign
for the 2nd year. This time, the
scope of campaign has broadened to
include the entire Southeast Asia
region.
The campaign employs PurpleClick's
Search Engine Marketing (SEM)
solutions on both Yahoo and Google,
to reach Asian, especially Southeast
Asian market. It aims to further
increase traffic to Avis' website
and thus increased online booking,
as what has been successfully
achieved in the previous SEM
campaign launched. Here, Avis is
positioned as an international car
rental company with an extensive
worldwide network, appealing car
rental packages as well as a user
friendly online booking system. This
campaign will allow Avis to
consolidate its brand presence in
Asia.
Joerg Kossich, Avis Singapore's
General Manager, Asia, commented
positively on the previous
experiences with PurpleClick and has
great confidence towards the
upcoming campaign. "I would say the
previous campaigns were very
successful and well-managed by
PurpleClick. The results were very
encouraging. We are quite above the
targets that PurpleClick had
promised us and the
click-through-rate of the
advertisements were above average,"
Kossich said, "We continually
support PurpleClick as they are
highly professional in their field,
particularly search engine
marketing."
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This move in also in line with
Avis's continued efforts to build a
strong online presence for the car
rental company, especially driving
online acquisitions tactically.
PurpleClick's role this time is to
tailor the online campaign for Avis,
from establishing campaign
objectives, implementing strategies,
to tactics such as creating bundles
of adgroups, fine tuning the right
keywords, adding and testing more
specific search terms in the various
countries, copywriting and analyzing
campaign performance.
"Search Engine Marketing is a
strategic medium for delivering
highly qualified leads to
businesses, in the online
environment. Any business would
definitely want to reach customers
at the moment when they are
searching for their products or
services." And in this case, we want
to drive anyone who is searching for
car rental facilities on search
engines, inbound or outbound to Avis
Car Rental.", not forgetting the
high performance metrics, Leonard
Tan, Managing Director for
PurpleClick said. |
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About PurpleClick Media
PurpleClick Media Pte Ltd is a Search Marketing agency, which aims to deliver strategic online advertising solutions to all businesses, with the objective of creating businesses, for them. Headquartered in Singapore, the company is founded in 2006. The company is also the first to be awarded the status of “Certified Ambassador” and “Preferred Partner” for Search Marketing by Yahoo! Southeast Asia. Google Qualified, PurpleClick specializes in search engine marketing solutions and performance measurements in online advertising activities. PurpleClick also sits as an iAdvisor on IE Singapore’s iAdvisory Portal, in recognition of the company’s training, expertise and knowledge with search marketing.
Visit us:
http://www.purpleclick.com |
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About Avis:
Avis and its subsidiaries operate the world’ second largest general-use car rental brand providing business and leisure customer with a wide range of services at nearly 5,000 locations in Europe,
Africa, the Middle East, Asia, the United States, Canada, Australia, New Zealand and the Latin
American/Caribbean region. In Asia, Avis is a leading provider of vehicle rental; vehicle leasing and limousine/chauffeur drive services operating over 230 locations through a network of wholly owned subsidiaries, joint ventures and licensee agreements in 19 markets. Avis opened its first operations in Asia in 1970 in Hong Kong. Throughout the 70s Avis grew steadily in the region, with operations launched in Singapore, the Philippines, Pakistan, Malaysia and Indonesia. More recently, developments have included openings in India in 1999 and China in 2003.
Visit us: http://www.avis.com.sg
For further information, please contact:
Vivian Lai
Marcom Manager
PurpleClick Media Pte Ltd
Tel: +65 6533 8655
Fax:+65 6533 5322
Email: Vivian@purpleclick.com
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