PurpleClick is the first and only online marketing agency in the region to be awarded both the status of authorized Google Adwords Reseller in Singapore and Preferred Partner in Search Engine Marketing by Yahoo! Southeast Asia. PurpleClick Media professes its forte in Search Engine Marketing (SEM) - a cost-effective and performance-based online advertising channel that strategically converts online searches into qualified business leads.

What is an Online Marketing Agency?
There are many terms for an Online Marketing Agency, such as "Internet Marketing Company", "SEM Company", "SEO Company", "PPC Company" and the list goes on. There is an increasing number of such companies in Singapore and many get confused by these terms although they have similar meanings. An Online Marketing Agency, or simply, an Internet Marketing company, provides services such as Search Engine Marketing (SEM) or Search Engine Optimization (SEO) to help companies promote their goods or services online.

A company which focuses its services on Search Engine Marketing (SEM) is commonly referred to as a "SEM Company". A Singapore SEM company helps customers to get listings on a Cost Per Click (CPC) also known as Pay Per Click (PPC) basis on search engines. "PPC Company" also known as "Pay Per Click Company", is named after the pricing model in which Search Engine Marketing (SEM) works with. (more details explained below) Similarly, a company which places more focus on Search Engine Optimization (SEO) is hence commonly known as a "SEO Company".

Finding the Right Online Marketing Agency in Singapore
Online Marketing is still a relatively new industry in Asia, especially in Singapore. Hence, many local companies may not know how to choose the right agency for their online marketing needs. Whether you are looking for a Singapore SEO company, Singapore PPC company, Singapore Online Marketing company, Singapore SEM company or Singapore cost per click company, the most important thing is to find one which can tailor an online marketing solution to your requirements.

Search Engine Marketing (SEM)
Search Engine Marketing, commonly referred to as SEM, is the use of sponsored listing with relevant keywords to drive highly qualified leads to a website. These sponsored listings work under a cost per click (CPC) (also known as pay per click (PPC)) pricing model, in which clients are charged for each click their ads receive. Clients would not incur any cost if their ad is displayed for a search query and users don't click it.

Search Engine Optimization (SEO)
Search Engine Optimization, commonly referred to as SEO, involves fine tuning a website to generate listing positions at organic results. This fine tuning is the very complex process of developing your website so that search engines, like Google and Yahoo, can crawl and index your webpages. PurpleClick is certainly one of the best SEO Company in Singapore, be sure to contact us for our SEO services & packages.